Here’s the thing about choosing a good red lipstick: there are many color shades suited for various skin types.
You’ll need to try on many before you find one that works for you.
A safe and general rule is that women with fair skin should lean toward true reds with no orangey tones, while medium-skinned women look best in pinkish or orangey reds.
Dark-skinned women should go for darker shades and even sport purple and wine-colored hues of red.
This may take some trial and error to find what works for you, so be patient!