“The colors represent the joy and gratitude we feel, and that many Black women feel; but that is almost never seen commercially.”
The 14 women featured are diverse in both their occupations and physical appearance and include Khoudia Diop (aka “Melanin Goddess”), whose inspiring Instagram feed became an instant must-follow last year. Since then, she’s secured a spot in Make Up For Ever’s#BlendInStandOut campaignand even launched her own anti-bullying platform.
Diop and the other Black beauties are also fashioned inChiki Miki and Nubian Skin, the Black-owned lingerie brand that makes nude garments and hosiery for women of color. Jones felt the former’s earth tone designs “captured our current mood of vibrancy, happiness, triumph, femininity, quirkiness and authenticity” and represent the “soil from which all beautiful things grow.”
“We wanted to show Black women as happy, vulnerable, fierce, yet whimsical. Because we almost never get to be ‘whimsical’. We are all too often portrayed as the heavy; angry, bitter women, or hyper sexualized objects of desire, and it’s unfair because we (WOC) are so much more, and our experiences run the gamut, just like anyone else,” she continued.”