Cure: Under-eye bags cast shadows that make you look exhausted no matter how well-rested you are. First, cut out salt and alcohol, which lead to water retention and exacerbate swelling. Sleep on an extra pillow to drain the fluid that can accumulate around the eyes when you’re lying down, and if you still notice puffiness in the morning, try a cold compress—chill a teaspoon in ice water, then use it to firmly massage the fluid down and away from their under-eye area before their fashion shoots.
Cure: To determine whether excess pigment is the culprit behind your dark circles, press on the discoloration. Does the darkness lessen? Then you’re probably dealing with blood vessels underneath the skin. If the darkness remains, your dark circles are caused by hereditary pigmentation or sun exposure (or both). The most effective fix: Apply sunscreen right up to your lower lash-line every day. A physical sunscreen (like SkinCeuticals Sheer Physical UV Defense SPF 50, $32; SkinCeuticals.com) is least likely to irritate your eyes. I would advice using sunglasses for further protection. Avoid rubbing your eyes, because friction causes a darkening of the skin (anywhere on the body, but especially in the delicate under-eye area).
Cure: If your dark circles lighten when you press on them, they’re likely caused by blood vessels showing through your skin. The thicker your skin, the less visible the vessels will be. Apply a retinoid cream underneath your eyes every night to build collagen and plump your skin. (Ask your dermatologist for a prescription or try an over-the-counter version like RoC Retinol Correxion Eye Cream) Top the retinoid with a rich eye cream that will reduce potential irritation and further fortify the skin. Allergies can cause the blood vessels underneath the eyes to dilate, worsening shadows; an over-the-counter antihistamine, like Claritin, will help.
Remember,consistency is the key to getting those healthy looking beautiful eyes;